Get Noticed was engaged by Loaded Supplements to create new logos, illustrations and packaging for their brand new product Loaded Candy, a vibrant new pre workout player in the gym supplement industry.
Our task was to craft a distinctive visual packaging identity for their pre-workout gummies, a product packaged in a re-sealable bag that gives you a burst of energy before hitting the gym. Loaded Candy's first flavor, "Send It Strawberry," provided the perfect canvas for creativity.
We didn't just want to create eye-catching packaging; we aimed to establish a connection between the product and the consumer which lead us to a custom-designed strawberry character – playful, vibrant, and bursting with energy, much like the product itself.
This custom designed character added a touch of personality to the packaging, making "Send It Strawberry" gummies not just a supplement but a part of the workout journey. These design elements elevated Loaded Candy's brand and made a statement in the highly competitive supplements market, helping the product to stand out on shelves and points of sale.
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