Located in the busy Melbourne Central shopping centre, AG LEGO Certified Stores' new flagship store has been opened, becoming the largest LEGO store in the southern hemisphere. Showcasing a range of Australian first and brand new, unique, never before seen features this store is a must-visit for any LEGO fan. This store boasts an extensive collection of custom-built mini-figures and models, a replica of Melbourne's iconic No. 96 Tram constructed from over 650,000 LEGo bricks and a mosaic maker, which allows you to be immortalised in LEGO bricks.
Get Noticed created an extensive suite of digital and print assets, used to promote the opening. This included out of home advertising inside Melbourne Central Shopping centre, in centre printed marketing assets in major foot traffic areas, digital assets for use on LEGO social media and the Melbourne Central website and shop hoarding for the construction period.