On January 28th, The LEGO Group marks a highly important day in its history. On this day in 1958, the original owner Godtfred Kirk Christiansen filed the first patent for the renowned LEGO brick with the Danish Patent and Trademark Office. This date is now recognized as International LEGO Day or LEGO Patent Day, and this year marks the 65th anniversary of the LEGO Patent.
This year, LEGO marked the occasion with 2 GWP offers. The main assets for this promotion were the digital banners including website and eDM assets. In addition to this website banners, eDM banners and in-store POS posters were created to keep the promotion momentum going.
Get Noticed has extensive expertise in Retail Campaign Creative and was able to deliver a final product at a high standard.
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