Personal training is a booming industry with people becoming more conscious about their health and body. The need for personal trainers is on the rise due to the fact that people want to train the right way the first time.

Jacob Abade brings this directly to the people who want to train the right way the first time. Introducing fast-paced and high-intensity workouts to his clients, they see results fast, getting in shape and feeling great. Creating a brand that translates the high-intensity workouts to the digital sphere was the aim of the project.